Madcap CraftBrew and Bottleworks Company Case Analysis
Number of pages:
7
ABSTRACT:
A 7 page paper assessing the promotional problems of an Ohio microbrewery and suggesting several alternatives. The paper discusses the chosen alternative – directly selling to bar-operating retailers outside the local area – in terms of the promotion “P” of the marketing mix. Bibliography lists 1 source.
FILE NAME:
File: CC6_KSmktgMadcapZ.rtf
Send Me This Paper
Back to Papers